Why do successful marketing teams use vector graphics?

Vector images, which are scalable to match any resolution without losing
quality, are invaluable to most marketing campaigns. If you’ve used raster images in the past, following are reasons for utilizing vector images into your marketing game plan:

Integrity

The most appreciable advantage of vector graphics is the ability to
resize them. There is image degradation when you reformat and resize these files. The integrity of your marketing visuals remains intact.

Versatility

Because they retain their integrity, vector images can be repurposed across multiple marketing campaigns. On a website, in a promo video, in corporate stationary; the file will fit perfectly more often than not.

Appeal

In addition to being sleek, the no-clutter straightforward nature of vectors inherently makes them hip and modern. In the current visual marketing landscape, less is more. Customers respond to images that are focused and aim to grab their attention without distraction.

Load-ability

Vector images load faster compared to traditional raster images. Your website loads much faster and boosts your SEO. Vector image file size is typically small, thus band usage is diminished.

Affordability

Graphics can be converted to vector for very little cost. Considering how reusable vector images are, the return on investment for having them converted is a huge plus. Vector images can be used for banners, t-shirts, stationary; you can get the most out of your purchase by using
one graphic in several media.